On the morning of June 19, 2025, the National Press Festival 2025 officially opened at the National Convention Center under the theme: “Vietnamese Press – Loyal, Creative, Courageous, and Innovative for the Cause of National Construction and Defense.”
The Festival celebrated the proud tradition and pioneering role of the Vietnamese press, while creating new opportunities for collaboration and professional development amid accelerating digital transformation. Media organizations nationwide introduced multi-platform journalistic products featuring advanced technologies such as AI, 3D modeling, holofan, and virtual reality.
At the 2025 National Press Festival, Sun Bright infused technology into holofan experiences and the 360° digital museum space utilizing 3D mapping. In this immersive environment, the 100-year journey of the Vietnamese Revolutionary Press was no longer confined to static archival materials, but brought to life through vivid visuals and interactive storytelling.
Each experience offered a fresh perspective, guiding audiences to retrace history through their own senses and emotions.
